I have worn a lot of different hats while at Disney, ranging from Studio campaigns to launching brands to writing really funny tweets. Here are some projects I particularly enjoyed.
Destination Disney Style
To feature several of our Disney Consumer Products lines both stateside and internationally, our team developed a series that took influencers to another country to explore Disney fashion in unfamiliar places. We've visited Tokyo, Shanghai, Melbourne, London, New York and Los Angeles to report back on Disney street style, and show off Disney merch to our audiences to drive them to purchase. The show launched with a premiere at the YouTube Space in LA.
Earning almost 3M organic views on our own network, by partnering with popular influencers to be our hosts, it opened our content up to millions of impressions out-of-network.
Disney Design Challenge
Every year, OTIS College of Art and Design holds a competition for students in partnership with major brands. To show a fresh take on the very popular film, Frozen, we challenged OTIS design students to create fashion lines inspired by both Frozen, and different neighborhoods in Los Angeles. The winner's line would then be put into production and available for purchase. This show not only gave a new look at the very well-known Frozen franchise, it also created another ad sales unit that could be sold to interested retailers or licensees.
dISNEY sTYLE hALLOWEEN + party City
For a paid partnership with Party City, we took inspiration from one of our most successful video formats and gave it a Halloween twist. We took one model and gave her three different dramatic Star Wars looks perfect for Halloween, using Part City costumes and accessories. The result is mesmerizing to watch, and also inspired audiences to start planning their costumes.
Disney Family: Disney princess Party
While I managed Disney Family, we began to create Disney IP-themed parties that would help inspire and equip parents while planning for birthdays and holidays. The parties included printables, recipes, decor ideas, and activities, all themed to their childrens' favorite films and characters. Because of the huge interest in Disney DIYs, third parties were interested in sponsoring whole batches of content--in this case, HP helped us create the perfect, summer Disney Princess birthday party.
DIY: Create a Disney-Themed Bridal Shower
After our research showed a growing popularity for wedding content, specifically do-it-yourself projects, we created a bridal-shower themed episode of our Be Our Guest series that shows viewers how to put a Disney spin on their wedding-adjacent celebrations. I even got in front of the camera for this one a few times.