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Bio


About Me

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Bio


About Me

Born in Long Beach, I've lived in LA ever since I headed off to college, and I'm now the proud owner of a house in Highland Park. I decided when I was eight that I was going to be a writer, and I'd be pretty happy to tell that eight-year-old that I am--just not exactly in the way I thought I'd be. I might not be a novelist, but I do know how to bedazzle a fanny pack for Disney Style..

After college I interned for Los Angeles Magazine where I learned the importance of fact checking, and that careers in journalism were hard to come by. Realizing I was not going to be able to subsist off of freelance critiques of museum exhibitions, I decided to find a cool internet-based job that still allowed me to be creative. After trying out a few social media-focused start-ups, I landed at a Disney-owned social content agency. I’ve gotten to work on tons of different projects, write for several publications, create brands from scratch, and go to Disneyland any time I wanted. Because my job changed so often, I was able to stay at Disney for eight fun yeras before I decided to move to a beauty marketing firm, Guthy|Renker, to take over their organic social media. The beauty industry was doing some of the coolest things in digital, and I wanted some CPG experience to roundout my portfolio, so I thought I should give beauty a try.

When things got a little predictable, I went back to UCLA to earn an MBA. I've had a blast remembering how bad I am at calculus, learning double entry accounting, and giving presentations on corporate finance--all a far cry from my creative day job.

In my free time I am usually at ballet, kickboxing, or the gym. I love cooking, music, art, books, news, and I travel constantly to help alleviate the guilt I feel for having lived in LA so long. 

 

WHAT I'M UP TO ON INSTAGRAM...

Selfie while on a consulting trip to NZ as part of my MBA program.

Selfie while on a consulting trip to NZ as part of my MBA program.